Overview:

The Diploma in Retail Operations (DRO) is a comprehensive one-year program offered by the National Council of Training Academy. This course is designed to equip students with the essential knowledge and practical skills required to succeed in the fast-paced and evolving retail industry. Covering key areas such as customer service, inventory management, store operations, merchandising, and sales techniques, the program prepares learners to handle the day-to-day functions of retail businesses efficiently. Ideal for aspiring professionals seeking a career in retail, this diploma provides a solid foundation for various roles in stores, supermarkets, e-commerce platforms, and retail chains across the country.

Course Curriculum:

This one-year diploma program provides students with an in-depth understanding of the core principles and practical aspects of retail operations. The curriculum is structured to build foundational knowledge while also imparting hands-on experience in various facets of retail management. From customer engagement to backend operations and technology, each module is designed to meet the growing demands of the modern retail industry. Below is the detailed curriculum:

1. Introduction to Retail Management:
   1. Overview of the retail industry
   2. Role of retail in the economy
   3. Customer-centric retailing
       
2. Retail Marketing and Sales:
   1. Principles of retail marketing
   2. Customer behavior, sales techniques and promotions
   3. Retail branding
       
3. Retail Operations:
   1. Store layout, daily store management
   2. Inventory control
   3. Cash handling, and loss prevention
      ​​​​​​
4. Retail Technology:
   1. Use of point-of-sale (POS) systems
   2. Retail management software
   3. Inventory tracking tools
      ​​​​​​
5. Visual Merchandising:
   1. Store aesthetics
   2. Display planning, signage, lighting
   3. Creating an engaging shopping environment
      ​​​​​​
6. Retail Supply Chain Management:
   1. Basics of logistics
   2. Vendor management
   3. Distribution strategies within retail
      ​​​​​​
7. Retail Strategy:
   1. Strategic planning
   2. Competition analysis
   3. Customer loyalty programs
      ​​​​​​
8. Practical:
   1. Hands-on training
   2. Industry case studies
       

Career Opportunities:

Completing the Diploma in Retail Operations opens the door to a wide range of job opportunities across the booming retail sector. Potential career paths include:

1. Retail Store Executive
2. Floor Manager
3. Sales Associate
4. Visual Merchandiser
5. Customer Service Representative
6. Inventory Controller
7. Supply Chain Assistant
    

Salary Expectations:

After completing the Diploma in Retail Operations (DRO), graduates in India can anticipate entry-level salaries ranging from ₹14,000 to ₹25,000 per month. With experience, professionals can progress to mid-level roles such as Store Manager or Visual Merchandiser, earning between ₹30,000 and ₹70,000 monthly. Senior positions like Retail Operations Manager offer annual salaries between ₹8.9 lakhs and ₹19.5 lakhs, depending on experience and location. Salaries vary based on factors like location, employer, and individual qualifications.