Overview:

The Advanced Diploma in Store Management (ADSM) is a comprehensive one-year program designed to equip learners with the knowledge and practical skills required to efficiently manage retail and warehouse operations. Offered by the National Council of Training Academy, this course covers key areas such as inventory control, supply chain coordination, merchandising, customer service, and store layout planning. It is ideal for individuals seeking to advance their careers in retail, logistics, or supply chain management. The curriculum is tailored to meet current industry standards and includes case studies, real-world scenarios, and assignments to ensure hands-on learning and job readiness.

Course Curriculum:

The curriculum of the Advanced Diploma in Store Management (ADSM) is carefully designed to provide students with a thorough understanding of the core functional areas essential to modern store and warehouse operations. Below is the detailed curriculum:

1. Inventory Management:
   1. Principles of inventory control
   2. Replenishment techniques
   3. Stock-taking and audit procedures
   4. Inventory performance metrics
       
2. Warehouse Management:
   1. Layout planning and design
   2. Storage systems and equipment
   3. Safety protocols and compliance
   4. Warehouse automation and technology
       
3. Materials and Purchasing Management:
   1. Basics of materials management
   2. Procurement cycle and methods
   3. Vendor evaluation and selection
   4. Cost control and budgeting
       
4. Retail Management:
   1. Store operations and formats
   2. Pricing strategies and promotions
   3. Sales techniques and performance analysis
   4. Retail technology systems (POS, ERP)
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5. Visual Merchandising:
   1. Store layout and planograms
   2. Product presentation and signage
   3. Seasonal and promotional displays
   4. Customer psychology and in-store experience
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6. Logistics and Distribution Management:
   1. Fundamentals of logistics
   2. Transportation planning and modes
   3. Distribution networks and cost analysis
   4. Order fulfillment and delivery management
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7. Customer Relationship Management (CRM):
   1. Concepts of CRM in retail
   2. Customer segmentation and targeting
   3. CRM software and analytics
   4. Handling customer feedback and complaints
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8. Procurement and Supply Chain Management:
   1. Supply chain structure and stakeholders
   2. Strategic sourcing and procurement
   3. Demand forecasting and planning
   4. Risk management in supply chains
       

Learning Outcomes:

By the end of the course, learners will be able to:

1. Manage inventory efficiently and minimize stock losses.
2. Oversee warehouse operations and ensure safety compliance.
3. Handle purchasing and vendor management effectively.
4. Operate and supervise retail store functions.
5. Apply visual merchandising techniques to boost sales.
6. Coordinate logistics and distribution processes.
7. Use CRM strategies to improve customer retention.
    

Career Opportunities:

Graduates of the Advanced Diploma in Store Management can pursue a variety of roles in retail, logistics, and supply chain sectors, including:

1. Store Manager
2. Retail Supervisor
3. Inventory Controller
4. Warehouse Executive
5. Procurement Assistant
6. Logistics Coordinator
7. Visual Merchandiser
    

Salary Expectations:

After completing the Advanced Diploma in Store Management (ADSM), candidates can expect starting salaries between ₹2.0 to ₹4.5 LPA in roles like store supervision and inventory control. With experience, salaries can rise to ₹7.5 LPA or more in mid-level and senior positions such as Store Manager or Supply Chain Analyst. Earnings vary based on location, employer, and additional qualifications, with higher prospects in metro cities and large organizations.