Overview:

Bachelor of Vocation in Art Director, a unique program offered by many universities across India in Art Director aims to make students effective art directors and designers for the future. This course spans over three years and consists of six semesters; The course is designed to equip students with knowledge related to the aesthetic appeal of film, television, theater and other related fields.

Art directors play a key role in the visual narrative process, designing the artistic and realistic aspects of a production's aesthetic. The skills that this program instills in students enable them to fully envision and execute on-set plans undertaken by directors and/or producers. The course work covers various aspects of art direction such as set designing, production designing and mastering the graphic elements related to the story.

Pre-specifically, the student will gain both theoretical-practical experience in choreographic, staging and orchestration of numerous setting design courses and the ability to select materials for a set and collaborate with other departments to stage a production vision. The course is going to equip graduates with skills that will enable them to tackle the often challenging nature of the entertainment world.

National Skills Qualification Framework (NSQF) Level - 7

Course Curriculum:

The Bachelor of Vocation in Art Director envisages a wide ranging syllabus with the following course structure as deemed necessary to prepare students in order to be able to acquire the set skills and knowledge. Key subjects include:

1. Fundamentals of Art Direction
2. Visual Communication and Design
3. Set Design and Production
4. Color Theory and Application
5. Media and Advertising Design
6. Digital Art and Graphics
7. Project Management for Art Directors
8. Industry Practices and Trends

Career Opportunities:

Art Directors’ demand is increasing in various fields and sections of the media and entertainment industry. Graduates of this program can find opportunities in:Graduates of this program can find opportunities in:

• Film and Television Production
• Advertising Agencies
• Magazine and Editorial Design
• Digital Media and Online Content
• Theater Production
• Event Planning and Design
• Creative Agencies
• Branding and Marketing Firms
   

The advancement opportunities are also good for hardworking people since they can be assigned to work on prestigious projects and in close coordination with the best talents within the same field.
 

Top recruiting areas include:

1. Film and TV Studios
2. Advertising Agencies
3. Design Studios
4. Magazine and Publishing Houses
5. Creative and Marketing Agencies
6. Event Management Companies
7. Freelance Opportunities
    

Average salary after completing the Bachelor of Vocation in Art Director is Rs. 20,000 to Rs. 50,000 depending on the institute, experience and type of projects done by the candidates.