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Intellect Design Arena is seeking a Content Marketing Specialist – GTM & ABM Campaigns for its Marketing & Communication team in Gurugram. This full-time permanent role is ideal for professionals with 2–8 years of experience in content and campaign marketing within B2B or enterprise environments.

The role involves collaborating with executive leadership to define and execute marketing strategies, leading go-to-market (GTM) and account-based marketing (ABM) campaigns, and driving brand visibility through events, sponsorships, media partnerships, and influencer engagement.

Key responsibilities include managing digital marketing activities such as paid advertising, email campaigns, and LinkedIn marketing; developing high-quality marketing content including blogs, whitepapers, videos, brochures, and case studies; and tracking campaign performance through dashboards and KPIs. The position also requires conducting market research and competitor analysis to generate actionable insights.

Candidates should possess strong content creation and project management skills, experience with tools like LinkedIn, HubSpot, and SEO platforms, and excellent stakeholder management abilities. This role offers an opportunity to contribute to enterprise-scale marketing initiatives within a leading IT services and consulting organization.