Overview:

Master of Business Administration in Digital Marketing Management is a two-year postgraduate program designed to provide students with advanced knowledge and skills in the field of digital marketing. This program focuses on the core concepts and strategies that businesses use to promote their products and services in the digital space. It covers various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, data analytics, and online advertising.

The curriculum combines theoretical insights with practical applications, preparing students to navigate the ever-changing digital landscape and effectively communicate with a global audience. Students will engage with real-world case studies, digital marketing campaigns, and industry projects to gain hands-on experience. The program aims to develop marketing professionals who can innovate, lead, and drive business growth in the digital era.

Course Curriculum:

MBA in Digital Marketing Management is structured in such a way that it is able to accommodate all the current marketing principles and current digital technologies. Key topics include:

1. Principles of Marketing Management
2. Digital Marketing Strategies
3. Search Engine Optimisation (SEO)
4. Social Media Marketing
5. Content Marketing
6. Email Marketing
7. Web Analytics and Data Interpretation
8. Consumer Behaviour in the Digital Age
9. Brand Management
10. E-commerce and Digital Business Models
11. Digital Advertising and Paid Campaigns
12. Marketing Research and Data Analysis
13. Capstone Project and Internship
    
     

Career Opportunities:

Digital marketing has tremendous employment prospects. postGraduates of the MBA in Digital Marketing Management can explore a variety of roles in a variety of industries, including: 

1. Digital Marketing Manager
2. SEO Specialist
3. Social Media Strategist
4. Content Marketing Manager
5. Email Marketing Specialist
6. Web Analytics Manager
7. E-commerce Manager
8. Brand Manager
9. Digital Advertising Manager
10. Marketing Consultant
     

Based on institutes, location, and experience level, the approximate monthly salary of the postgraduates in India could vary from INR. 35,000 to INR 1,000,000.