Overview:

The Bachelor of Business Administration (BBA) in Advertising & Marketing is a comprehensive three-year, six-semester program of study that is offered by many universities across India. This course is well crafted with profound understanding and practical features aimed at providing students with a strong background to work effectively in the competitive advertising and marketing world. The students of this program will be equipped with business administration knowledge along with specialisations in advertising, market research, consumer psychology and brand development.

The course will help students develop advertisement strategies, and they will learn about  target audiences. The program also focuses on areas such as digital marketing, social media management, and data analytics, which are relevant for the constantly changing industry. Students will also be taught about the principles and practices of advertising and marketing.

 
Course Curriculum:

The curriculum of BBA in Advertising & Marketing is broad; it covers almost all the basic areas that a student needs to learn in order to be equipped well enough in the field. Key subjects include:

1. Principles of Marketing
2. Consumer Behavior
3. Advertising Strategies and Campaign Management
4. Digital Marketing and Social Media Management
5. Brand Management
6. Market Research and Analysis
7. Sales and Distribution Management
8. Public Relations and Corporate Communication
9. Business Economics
10. Business Law and Ethics
11. Entrepreneurship Development
12. Financial Management
13. Strategic Management
    
     

Career Opportunities:

The demand for skilled professionals in Advertising & Marketing is growing rapidly. Graduates of the BBA in Advertising & Marketing program can explore a range of career opportunities in areas such as: 

1. Advertising Agencies
2. Marketing Firms
3. Digital Marketing Companies
4. Media and Entertainment Industry
5. Corporate Marketing Departments
6. Public Relations Agencies
7. Market Research Firms
8. Brand Management
9. Retail and Consumer Goods Companies
10. E-commerce Companies
     

After completion of a BBA in Advertising & Marketing, one can work as a marketing executive, advertising manager, brand manager, digital marketing specialist, market research analyst, and sales manager. Career progression in this field is also possible, and one can easily transition to a higher level of management as they gain experience.

The average starting salary for BBA in Advertising & Marketing graduates ranges from Rs. 20,000 to Rs. 45,000 per month, depending on experience level.