Overview:

Digital marketing is the practice of using online platforms, digital channels, and electronic devices to promote products, services, or brands. It encompasses various strategies such as search engine optimization (SEO), social media marketing, content marketing, pay-per-click (PPC) advertising, email marketing, affiliate marketing, and web analytics to engage target audiences effectively. This modern approach to marketing offers businesses a global reach, cost-effective solutions, measurable results, personalized communication, and increased engagement through digital platforms. In today’s internet-driven world, digital marketing is essential for businesses of all sizes, helping them grow and connect with their audiences more efficiently.

Course  Description:

Certificate in Digital Marketing, offered by the National Council of Training Academy, is a six-month program designed to equip learners with the essential skills and knowledge required to thrive in the fast-paced digital marketing industry. This course covers key areas such as SEO, social media marketing, content marketing, email marketing, PPC advertising, and analytics, ensuring a well-rounded understanding of digital marketing strategies.

Whether you are a student, entrepreneur, or working professional, this course will provide industry-relevant expertise to help you grow businesses online, improve brand visibility, and drive customer engagement. The course is available at a highly affordable price of INR 10000 or USD 260, making it accessible to aspiring marketers worldwide.

Why Digital Marketing?

1. Global Reach: Helps businesses connect with customers worldwide.
2. Cost-Effective: More affordable than traditional marketing methods.
3. Measurable Results: Provides insights through data analytics.
4. Personalization: Allows businesses to tailor messages for different audiences.
5. Engagement: Increases interaction through social media and other digital channels.
    

Course Curriculum:

The curriculum covers essential topics such as SEO, social media marketing, content creation, PPC advertising, email marketing, and web analytics. Below is the detailed curriculum:

• Introduction to Digital Marketing & Online Business:
  1. Understanding Digital Marketing Fundamentals
  2. Traditional vs. Digital Marketing
  3. Key Digital Marketing Channels and Strategies
  4. Consumer Behavior in the Digital Age
  5. Building a Digital Marketing Mindset
      
• Search Engine Optimization (SEO):
  1. Introduction to SEO & Its Importance
  2. On-Page & Off-Page SEO Techniques
  3. Keyword Research & Competitor Analysis
  4. Technical SEO & Site Audits
  5. Google Search Console & SEO Analytics
      
• Pay-Per-Click (PPC) Advertising & Google Ads:
  1. Introduction to Paid Advertising
  2. Google Ads & Bing Ads Overview
  3. Setting Up & Managing PPC Campaigns
  4. Ad Copywriting & Bidding Strategies
  5. Tracking Conversions & Optimizing ROI
      
• Content Marketing & Email Marketing:
  1. The Role of Content in Digital Marketing
  2. Blogging & Article Writing for Engagement
  3. Video Marketing & YouTube Growth Strategies
  4. Email Marketing & Automation Tools
  5. Email Campaign Creation & Performance Tracking
      
• Affiliate Marketing & E-commerce Strategies:
  1. Introduction to Affiliate Marketing & How It Works
  2. Selecting & Promoting Affiliate Programs
  3. Monetization Strategies for Websites & Blogs
  4. Digital Marketing for E-commerce Businesses
  5. Dropshipping & Online Store Management
      
• Practical:
  1. Creating a Digital Marketing Plan for Businesses
  2. Case Studies & Real-World Digital Marketing Campaigns
  3. Freelancing & Remote Job Opportunities
  4. Resume Building & Interview Preparation for Digital Marketers
  5. Future Trends in Digital Marketing
      

Career Opportunities:

Graduates can explore numerous career paths in various sectors. Potential career paths include:

1. Digital Marketing Executive: Plan, execute, and optimize digital marketing strategies for businesses.
    
2. SEO Specialist: Improve website rankings on search engines and drive organic traffic.
    
3. Social Media Manager: Handle social media campaigns, content creation, and brand engagement.
    
4. PPC Specialist: Manage Google Ads and paid campaigns to maximize ROI.
    
5. Content Marketer: Develop engaging content strategies for blogs, websites, and social media.
    
6. Affiliate Marketer: Earn commissions by promoting products through affiliate marketing programs.
    
7. Email Marketing Specialist: Create and manage email campaigns for business growth.
    
8. E-commerce Marketing Specialist: Manage digital marketing for online stores and increase conversions.
   ​​​​​​​
9. Freelancer: Offer digital marketing services independently to businesses and startups.
    
10. YouTube/Video Marketing Expert: Grow YouTube channels and promote video content effectively.
     

Industries Hiring Digital Marketing Professionals:

1. E-commerce & Retail 
2. Media & Entertainment
3. IT & Software Companies
4. Healthcare & Pharmaceuticals
5. Education & E-learning
6. Banking & Financial Services
7. Travel & Hospitality
8. Startups & Small Businesses
    

Salary Expectations:

After completing the Certificate in Digital Marketing, entry-level salaries in India range from ₹2,50,000 to ₹4,00,000 per year, while in the USA, UK, and Canada, it’s around $3,500 to $7,000 annually. With more experience in roles like Digital Marketing Manager, salaries can increase to ₹5,00,000 – ₹8,00,000 in India and $8,000 – $15,000 internationally. Freelancers can earn $300 to $1,500 per project. The certificate provides a solid foundation for salary growth in the digital marketing field.