Overview

Bachelor of Vocation in Retail Management is a three year/six semester professional course offered by various universities across India. The Retailing Sector is one of the largest growing sectors in India. Indian retail industry is the fifth largest industry which offers 8% of the employment. To tackle the challenges, retail industry needs more professionals with necessary skills. 

During the program learners are trained to respond in the various sectors of Retail Management such as: Customer service representative, Department store, Supermarket, Convenience Stores etc. 

By the end of  the program, students will be able to explore the fundamentals of Retail management, including store layout design, merchandising, supply chain management, and customer relationship management. The curriculum is designed to blend theoretical learning with practical application, ensuring students gain hands-on experience through case studies, projects, and an internship opportunity.

National Skills Qualification Framework (NSQF) Level - 7
 

Course Objectives

A key component of the course is to upskill the students about  retail environment, including the structure of the industry, various retail formats, and the significance of retailing in the global economy. Strategizing for retail success is another critical component, where students will learn to create and implement strategic plans, conduct competitive analysis, and develop growth strategies for both physical and online retail businesses.

The program focuses on managing retail operations efficiently, with an emphasis on understanding supply chain management, inventory control, and logistics to optimize retail performance. Students will also explore the role of technology in retail, including the use of retail software applications, e-commerce platforms, and point-of-sale (POS) systems. In addition, they will learn to apply financial and accounting principles within a retail context, including budgeting, profit margin analysis, and retail financial auditing.
 

Course Curriculum

The Bachelor of Vocation in Retail Management program covers a panoramic curriculum designed to prepare students with necessary skills and knowledge. Key subjects includes:
Introduction to Retail Management

1. Retail Marketing 
2. Sales Management
3. Visual Merchandising
4. Brand Management
5. Application in Retail
6. Customer Relation
7. Retail Management
8. Business communication
9. Principles of store management
10. Store operation
11. E-Commerce digital Retailing

Career Opportunities

As the retails industry is a dynamic and  growing industry and it recruits a huge number of professionals every year, demand for skilled professionals in this sector is increasing day by day. Leading industries includes:

• Retail and Wholesale
• Other Manufacturing
• Consumer Goods
• High-tech
• Chemicals
• Logistics
   

Dedicated and experienced professionals have  magnificent career growth prospects as:

• Retail Store Manager
• Assistant Store Manager
• Visual Merchandiser
• Customer Relationship Manager
• E-commerce Manager