Overview:

The Bachelor of Business Administration (BBA) General is a three-year course, divided into six semesters, and is offered by many Universities across India. This course is designed to provide students with a broad view of the principles and practice of business management to be prepared for the competitive, dynamic environment of the business world.

The course offers the core areas of business such as finance, marketing, human resources, and operation. Students will acquire the ability to analyse organisational contexts and to lead change across a range of business settings. This degree provides a proper groundwork for those who are planning to continue their studies further, like an MBA, or want to work within specific positions in the sphere of business.
 

Course Curriculum: 

The BBA General Curriculum is designed to offer the learners a broad perspective on business management. Key subjects include:

1. Principles of Management
2. Business Economics
3. Financial Accounting
4. Marketing Management
5. Human Resource Management
6. Business Law
7. Organisational Behaviour
8. Operations Management
9. Business Statistics
10. Entrepreneurship Development
     

Besides these fundamental subjects, the course provides practical training along with theoretical knowledge to develop students’ business-oriented skills.
 

Career Opportunities: 

Graduates of the program will have a lot of opportunities in the business and management sectors. The demand for skilled professionals with a strong understanding of business operations is growing rapidly, particularly in the following areas: 

1. Corporate Management
2. Marketing and Sales
3. Financial Services
4. Human Resources
5. Operations Management
6. Entrepreneurship
7. Consulting
8. Retail Management
9. Banking and Insurance
10. Business Analytics
     

The salary that one is likely to earn after completing the Bachelor of Business Administration (gen.) program may vary from RS. 20,000/- per month to RS. 50,000 per month depending on the industry within which the graduate is likely to work and on prior experience.