Overview:

The Master of Business Administration (MBA) in Advertising Management is a well-known course offered by many universities across India. This is a two-year and four-semester professional course that aims to equip students with skills and knowledge for the growing advertising world. The course helps students to be fitted in the advertising industry.

This program provides students with knowledge about managing advertising campaigns, digital marketing tools and helps to understand consumer behavior. The course provides a blended approach of practical and strategic knowledge and prepares the graduates to work in the dynamic advertisement market. The course covers topics related to media planning, brand management, and communications.
 

Course Curriculum:

The course offers a strong, diverse, and comprehensive structure that prepares the students with the basic required skills and information on the industry. Key topics include:

1. Advertising Principles and Strategies
2. Consumer Behavior and Market Research
3. Media Planning and Buying
4. Digital Marketing and Social Media
5. Brand Management
6. Creative Advertising 
7. Strategic Communication Management
8. Advertising Law and Ethics
9. International Advertising
10. Project Management in Advertising
    
     

Career Opportunities:

The MBA have a wide opportunity in different fields such as advertising industry, advertising agencies, corporate marketing departments, and media. Possible career paths include:

1. Advertising Manager
2. Media Planner
3. Brand Manager
4. Marketing Strategist
5. Creative Director
6. Copywriter
7. Digital Marketing Specialist
8. Public Relations Manager
9. Media Consultant
10. Account Executive
     

An MBA degree holder in Advertising Management can expect an average salary of Rs. 25000  to Rs. 60000 based on the experience, the sector, and the job role.